14 Mar Joe Fresh Comes to JCPenney

{Joe Fresh boxy top and color denim with ankle zipper, $29 each}

If you’re not familiar with Joe Fresh, don’t worry, you’re not alone. The Canadian retailer opened up shop in NYC in late 2011 and offered colorful, affordable pieces. I like to compare it to a mash up of H&M {in terms of prices and amazing sales} and Express {perfect mix of casual and work appropriate gear}.

Now thanks to a collaboration with JCPenney, this is the first time Joe Fresh will be available nationwide. Starting tomorrow, March 15, JCP will be stocking select pieces from Joe Fresh. And instead of the “designer collaborations” that quickly come and go, the partnership with Joe Fresh is expected to be an ongoing thing, available in close to 700 JCPenney stores and online.

If you’re not in New York or New Jersey where there’s access to a Joe Fresh stand alone store, this collaboration is perfect, especially if you’re in the market for affordable spring and summer styles.

Take a look at some Joe Fresh pieces you’ll find at JCPenney.

{Joe Fresh rib tee, $19 and crochet skirt, $49}

{Joe Fresh inset sweater, $19 and jacquard short, $29}

{Joe Fresh print swing coat, $49 and color crop denim, $19}

I love Joe Fresh for basic pieces {100 percent silk tops} as well as trendy gear {print pants} I’m not willing to invest in. The pieces don’t hit JCP stores until tomorrow, but they’re available online right now. You’ll find a ton of trendy black and white dresses, feminine blouses and denim.