Another week, another new collection from one of our favorite retail chains. The latest one comes from Macy’s. The retailer is debuting a line inspired by a cinematic icon.
Starting this month, macys.com and 150 Macy’s stores will carry the Marilyn Monroe line. Priced at $29-$89, it aims to recreate the “icon’s noteworthy personality this spring,” according to a press release. It features lightweight summer dresses, cropped tops and shorts perfect for a breezy spring or hot summer day.
The garments are cute, but I wouldn’t be able to readily identify them as Marilyn-esque. When I Instagrammed photos from the collection {specifically the gingham dress and shorts below}, a few of you commented that it looks more Norma Jeane or even Elly Mae Clampett than the blonde bombshell we love so much. It turns out the line is targeted towards girls in their teens to late twenties, which I’m assuming accounts for the youthful look and feel.

The garments are in line with some of Marilyn’s more casual pieces and great for spring and summer. But these aren’t exactly in tune with the star’s “flirty, ulta-feminine” appeal the press release mentioned. When I first heard about this line I was excited, but unfortunately nothing about it really stands out, at least not enough to carry the Marilyn name.
Are you guys feeling the collection? Would you expect something more glamorous or do you appreciate the casual Marilyn?




