Low Priced Fashion at Any Cost?

Posted On Monday, April 26th, 2010
Filed Under: Deals & Steals

Did anyone happen to catch Friday’s episode of Nightline? The opening segment focused on the H&M empire. Just a few quick facts about the Swedish company: it’s the third largest clothing retailer in the world, they have 74,000 employees and are currently in 37 countries.

But what really struck me was the footage of ravenous shoppers pushing, shoving and elbowing each other to get their hands on the low-priced goods from the H&M collaborations with Jimmy Choo, Roberto Cavalli and Sonia Rykiel. One woman in the video described the mayhem as, “animals in a store fighting for a sweater…it’s not normal, it’s unbelievable.”

I’ve never gone to H&M or Target for the first day of their designer collaborations sales, as I can only imagine how insane it would be. I’m just not willing to come to blows over an item of clothing.

We’re all eager to save a penny but it seems like all sense of civility goes out the window when people are faced with door-buster prices.

Do you think people go too far when it comes to nabbing designer duds for less? Did anyone encounter overzealous shoppers at this weekend’s Zac Posen for Target sale?

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3 thoughts on “Low Priced Fashion at Any Cost?

  1. Yes, people really do act like “animals” at sales. I saw 2 women almost come to blows at a Jimmy Choo sample sale…but those shoes were worth it 🙂 jk

  2. OMG! I’ve seen people in action. This is why I go with a friend so we can hold each other down. I think the reason this happens is because stores like H&M put out most of their inventory, so, when it’s gone, it’s gone. There is no replenishment.

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