Levi’s Curve ID Jeans

Last week I was invited to the launch of Levi’s new Curve ID jeans. Like most women, I love my jeans. And like most women, it’s a task finding a pair that actually fits properly.

The Levi’s jeans are designed to fit the curves of a woman’s body. They focus on shape and proportion, rather than just size. After being measured at the waist and hips, a woman is defined as either:

Slight Curve: for the woman whose jeans usually fit in the hips and thighs but are too tight in the waist
Demi Curve: for the woman whose jeans usually fit in the waist, but don’t flatter the figure
Bold Curve: for the woman whose jeans usually fit in the hips and thighs, but gap in the back

I thought I’d fall into the Curve category, but I’m a Demi. I opted for a black skinny jean and after trying two different sizes, I hit the jackpot. I seriously wanted to do a happy dance that I only had to try on two pairs to find the right one. Levi’s was kind enough to give all the ladies in attendance a free pair!

The jeans come in a variety of rinses (gray, black, blues) and style (skinny, straight, boot) and retail for $59.50-$79.50.

Levi’s Curve ID jeans are in select retail locations. Each store carrying the line has fit experts to help determine the best jean for you. Or check out levi.com to learn how to measure yourself at home. All Curve ID jean orders ship for free.

photo credit: Phillip Angert

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6 Comments
  • Shelby
    Posted at 14:30h, 23 August Reply

    These are such cute and stylish jeans! They look like they would be perfect for my curvy body!

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    Posted at 16:02h, 23 August Reply

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  • Pingback:Levi S Curve Id
    Posted at 10:28h, 27 August Reply

    […] that pitches the product with ads that declare, “All asses were not created equal.” Source: adwLevi S Curve Id – Levi's introduced a new women's jeans line this week, Curve ID, via a campaign from Wieden + […]

  • Shelby
    Posted at 23:38h, 07 September Reply

    I am really becoming a huge fan of these levi curve women’s jeans! They really look great and I have heard alot about how great they are!

  • Isoca
    Posted at 02:31h, 18 June Reply

    those 3 models know very well is not about the jeans, all asses were not created equal, and they have the better ones.

  • Jmls09
    Posted at 22:20h, 30 November Reply

    Do you know what color those jeans are that the models wore?i cant find them On the site.

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