Last week I was invited to the launch of Levi’s new Curve ID jeans. Like most women, I love my jeans. And like most women, it’s a task finding a pair that actually fits properly.
The Levi’s jeans are designed to fit the curves of a woman’s body. They focus on shape and proportion, rather than just size. After being measured at the waist and hips, a woman is defined as either:
Slight Curve: for the woman whose jeans usually fit in the hips and thighs but are too tight in the waist
Demi Curve: for the woman whose jeans usually fit in the waist, but don’t flatter the figure
Bold Curve: for the woman whose jeans usually fit in the hips and thighs, but gap in the back
I thought I’d fall into the Curve category, but I’m a Demi. I opted for a black skinny jean and after trying two different sizes, I hit the jackpot. I seriously wanted to do a happy dance that I only had to try on two pairs to find the right one. Levi’s was kind enough to give all the ladies in attendance a free pair!
The jeans come in a variety of rinses (gray, black, blues) and style (skinny, straight, boot) and retail for $59.50-$79.50.
Levi’s Curve ID jeans are in select retail locations. Each store carrying the line has fit experts to help determine the best jean for you. Or check out levi.com to learn how to measure yourself at home. All Curve ID jean orders ship for free.
photo credit: Phillip Angert