First Look – LOFT Summer 2010

Posted On Wednesday, January 27th, 2010
Filed Under: shopping

Last night I had the pleasure of being among a group of bloggers to be the first to see the LOFT Summer 2010 collection (the line is just referred to as “LOFT,” versus Ann Taylor LOFT).

I was super impressed with the dressy, casual vibe.  It featured prints, ruffles, embellished necklines and dresses were under $100 and tops under $50. The pieces are formal enough for the office but also great to wear on the weekend or to the beach. They’re even great to transition into fall by layering over a cardigan or pairing with tights.

Other standout pieces included the necklaces. In the words of Rachel Zoe, “I die!” I love a great statement item and though the necklaces are bold, they compliment the outfits perfectly or could even be paired with a plain tank and jeans already in your closet.

Click more for a look at the shoes as well as my two favorite looks!

The items should be in stores by April. Can’t wait!

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4 thoughts on “First Look – LOFT Summer 2010

  1. was this in nyc?! i was supposed to go but couldnt because of my stupid back (i fell last week, but it’s getting better). anywho, thanks to you i get to see what i missed!! loving the color palette and necklaces.

  2. Oh, so sorry to hear about your back. Yes, it was in NYC. The clothes were amazing, photos don’t do them any justice.

    • OMG, had no idea you were there too! Next time we’ll link up ahead of time so we actually meet face to face. I wore the necklace yesterday 🙂

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